Posted: February 9, 2015

Successful Scenario Planning

British Airways Airbus A380 (Creative Commons License). Retrieved February 2nd, 2015 from https://www.flickr.com/photos/24874528@N04/9384083282/.

British Airways Airbus A380 (Creative Commons License) Retrieved February 2nd, 2015 from http://www.flickr.com/photos/24874528@N04/9384083282

In 1993, British Airways was one of the largest and most profitable international passenger airline companies, and remains so more than a decade later. This continued success is in large part due to the introduction of scenario planning by DeAnne Julius, British Airway’s Chief Economist in 1994.

Julius proposed an experiment to the company’s Chairman’s Committee to see if scenario planning was suitable for use by airline: the incorporation of scenario planning into the British Airways¬†annual business plan of April 1995 (Moyer, 1996).

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